Heineken x Benedetti Life Unite Power, Vision, and Aesthetics in a Unique Fashion Spectacle
As part of the GO!2025 project, Nova Gorica will become the center of sustainable fashion of the future on September 13, when one of the most anticipated fashion events of the year will take place in the region for the very first time:
Benedetti Life – A Visionary Fashion Spectacle Under the Stars.
Renowned designer Matea Benedetti, a pioneer of ethical fashion, will present creations on the runway in front of Nova Gorica’s City Hall that merge sustainable technological innovations, ecological awareness, and timeless glamour. The highlight of the evening will be two unique Heineken haute couture gowns, created exclusively for this event and worn on the runway by actress Zala Djurić.
Benedetti Life and Heineken share a passion for aesthetics, innovation, and common values – a commitment to the environment, support for emerging talent, and the creation of a sustainable future.
As a brand that promotes contemporary trends and innovation, Heineken is also supporting the Benedetti Life competition “From Waste to Beauty” this year with the special Heineken Award for Vision in Sustainable Fashion. Eight selected fashion designers will have the opportunity to present their sustainable creations on the runway of Ljubljana Fashion Week 2025, where their work will be showcased by professional models within the official program. This award is not only recognition but also a springboard – a direct opportunity for young designers to present their vision to a wider public, the media, and fashion industry experts.
The creations of Benedetti Life have already captivated audiences on the world’s most prestigious red carpets – from the Oscars to the Venice Film Festival and this year’s Cannes.
